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            Research on “Increasing the value of organic agricultural pomelos of Koh Lad E Thaen, Sam Phran District, Nakhon Pathom Province” has ๓ objectives: 1) to study the process of increasing the value of organic agricultural pomelo in the Koh Lat E Thaen community, Sam Phran District, Nakhon Pathom Province 2) to develop agriculture in the form of increasing the value of organic pomelos of the Koh Lad E Thaen community, Sam Phran District, Nakhon Pathom Province; 3) to propose guidelines for increasing the value of organic agricultural pomelos of the Koh Lat E Thaen community, Sam Phran District, Nakhon Pathom Province This research is qualitative research. Important informant Using purposive selection, namely farmers who do organic farming. Government agency officials Community leaders/people A total of 14 people were included. Data were collected through in-depth interviews. Then the data was analyzed for content. Using the triangular technique (Triangulation Technique) presented in an explanatory and descriptive manner.

                   The research results found that

                  1. The process of increasing the value of organic pomelo in the Koh Lat E Thaen community, Sam Phran District, Nakhon Pathom Province. By further developing existing products to stimulate sales of existing products with current customers. To attract the same group of customers to buy more products. or purchase in larger quantities or more frequently Using marketing methods to communicate to customers to know more about the product. Or you may design sales promotions such as discounts, exchanges, giveaways, or expanding the existing market by creating new products to sell to meet the needs of existing customer groups, such as developing new products for sale. This method will not only help stimulate sales. sold It can also help maintain the customer base. Creating new products by developing new products or services to sell in new markets. which can sell related products in the supply chain, such as product processing Or it may be an expansion into a new business with potential that may not be related to the original business at all, such as a business selling products made from herbs. or finding a new target group, increasing sales from selling existing products to new markets with potential through presenting the product's style and benefits to customers in that market. without developing or creating new products in any way, such as from traditional retail sales to retail customers Expand trade to deliver large batches of products to customers in the business of exporting products to sell in department stores, OTOP groups, and abroad.

                2. Farming in the form of adding value to organic pomelos of the Koh Lat E Thaen community, Sam Phran District, Nakhon Pathom Province. Caring and managing an organic garden should follow the principles of organic farming that do not use toxic chemicals. Use organic methods of insect and disease control, such as using organic methods to prevent insects. Using biological methods to control insects and the use of plant extracts to control disease, etc. Planting is planned. Proper water and fertilizer management Inspecting the condition of the trees and treating them for disease and insects is an important part of increasing the yield and quality of pomelo. Technology and innovation are introduced into agriculture, such as the use of modern water systems. or using solar power for irrigation systems Find appropriate sales channels, such as selling through fresh markets, exporting, or producing various forms of pomelo products, such as pomelo peel herbal inhaler. Essential oil from grapefruit peel Three-flavored pomelo, etc.

                 3. Guidelines for increasing the value of organic pomelos of the Koh Lat E Thaen community, Sam Phran District, Nakhon Pathom Province. By exporting products from improving products and adjusting prices to suit the changing market and customer needs efficiently, adapting, finding opportunities in the market. And exports can indicate the importance of realizing the value we can add to output. Selling through storefront markets and selling through brokers Advertising and communication are an important part of product understanding. Certification of organic production standards is important in order for consumers to be confident in the quality and non-toxicity of organic products. and applying for renewal maintains production status. Monitoring and management to maintain organic status

From the knowledge gained from the research area, it was found that Increasing the value of organic pomelo on Lad E Thaen Island, Sam Phran District, Nakhon Pathom Province. The production of essential oil products from pomelo peels is suitable to be used to increase the value of pomelo because it is a product that can be applied to create products for further development into other products. There are many other types, such as room sprays that create an atmosphere. Fragrant sand to repel mosquitoes Herbal soap made from grapefruit peel essential oil. Flower soaps, essential oils from grapefruit peels, etc. are therefore sold or extended to the community. or various agencies.

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